Hyundai Motor Group (‘the Group’) and the Dutch government have reached an agreement to collaborate on facilitating the integration of smart mobility and connectivity services and features for Hyundai and Kia vehicles.
This collaborative project between the Group’s Advanced Vehicle Platform (AVP) Division, Kia Connect, and the Netherlands will enable the infotainment systems of Hyundai and Kia vehicles to connect with Dutch infrastructure systems, receiving real-time traffic updates and safety information.
These updates include real-time traffic accident data and alerts regarding approaching ambulances, aiding vehicles in yielding appropriately. Moreover, the development of enhanced communication between Hyundai and Kia vehicles aims to further alleviate traffic congestion.
Beginning from the fourth quarter of this year, drivers in the Netherlands subscribed to the connected car service for Hyundai and Kia vehicles will benefit from wireless software updates. These updates, facilitated through OTA (Over-the-Air) technology, will incorporate these safer and smarter features into their vehicles.
The Letter of Intent (LoI) signing ceremony occurred at Hyundai Motor Group’s Namyang Research and Development Center in South Korea. Attendees included Kees van der Burg, Vice Minister of the Ministry of Infrastructure and Water Management, Netherlands; Chang Song, President and Head of Advanced Vehicle Platform Division, Hyundai Motor Group; Olivier Pascal, General Manager and Head of Connectivity, Kia Connect; and Tyrone Johnson, Managing Director of Hyundai Motor Europe Technical Center.
“Hyundai Motor Group will enhance connectivity services and improve in-vehicle customer convenience through collaboration with the Netherlands. The shared data will help improve road safety, while the project will also support the global development of the Group’s smart mobility and connectivity services and features,” said President Song.
Mark Harbers, the Dutch Minister of Infrastructure and Water Management, stated: “I am highly enthusiastic about this agreement. The innovation in the mobility sector is immense, it seems like the sky is the limit in what we can do to make our cars safer by using technology. It is good that the Netherlands and Hyundai Motor Group are joining forces, using data of Dutch infrastructure and technology of Korean industries.”
This project aligns with the Group’s strategy of transitioning to SDx (software-defined everything), constructing a user-centered mobility ecosystem defined by software and AI. The Group remains committed to collaborating with the Netherlands to identify additional opportunities to enhance the smart mobility experience for users.
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