Amdocs, a software and services provider for communications and media companies, has announced the successful implementation of its Subscription Marketplace solution across six countries within the A1 Group, a major service provider in Central and Eastern Europe. This solution delivers a user-friendly platform designed to meet the diverse needs of A1’s customers.
The Amdocs Subscription Marketplace simplifies the onboarding process for new B2C partners and enhances the digital subscription experience for A1 Group’s end users in Austria, North Macedonia, Bulgaria, Serbia, Croatia, and Slovenia. This platform enables customers to efficiently manage, customise, and enjoy a wide range of subscriptions across media and business services, all within a single, integrated environment. The collaboration reflects A1 Group’s commitment to expanding its subscription offerings and improving customer experience.
With this new platform, customers can easily subscribe to additional services, such as Netflix, either as part of or alongside their connectivity packages, enhancing convenience and streamlining their overall experience. The go-live of the platform also brings about improved operational efficiency, optimising the subscription management lifecycle and reducing operational costs.
“We are excited to collaborate with Amdocs to grow our business and transform how our customers experience subscriptions,” said Yuliya Daineko, Head of Products and Platforms at A1 Group. “A1 Group is dedicated to delivering a smoother, more seamless subscription experience. Our collaboration with Amdocs will also enable us to onboard new partners more easily, integrate their services into A1, and create multi-partner offerings to provide our customers with a more personalised user experience, with customisable plans.”
“The subscription market for digital services continues to grow at a rapid pace as new services and segments emerge,” added Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “A1 Group recognises the experience improvement that offering a variety of subscription services will provide its customers, so we are excited to help them create exciting new offerings powered by our Subscription Marketplace platform.”
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