Schneider Electric has announced the appointment of Kristin Hanley as Vice President of Global Marketing and Sales Excellence for the UK and Ireland (UK&I).
Hanley will lead an expanded marketing function at Schneider Electric, merging traditional marketing channels and pricing with digital platforms, new sales excellence strategies, and insights from an internal data office. This data-driven, holistic approach will support demand generation, uphold customer excellence, and introduce new methodologies and tools to foster growth.
Previously, Hanley served as Vice President of Customer Operations for the UK&I, where she led initiatives to enhance the end-to-end customer experience through lean process efficiency, business development, and digitisation. In addition to her new role, Hanley continues as the executive sponsor of the UK and Ireland’s employee-led women’s resource group, focusing on diversity and inclusion in the workplace, with an emphasis on gender diversity.
Commenting her appointment, Hanley said: “The only constant in business is that change is inevitable. Brands like ours must make an impact in the market by creating collaborative, robust and flexible strategies to meet ever-changing customer requirements. We have brought together digital marketing, sales excellence, and data visualisation to meet demand, foster leads, and drive growth. This allows us to deliver a holistic approach that will ensure the information our customers need is just a few clicks away. We will equip our sales and marketing teams with data and insights to anticipate customer requests and maintain our leading edge.”
“It’s a pleasure to welcome Kristin to her new role where she will continue her excellent track record of sales excellence and superior customer engagement with omnichannel marketing and data insights. Undoubtedly, data has the potential to transform the marketing function and will prove vital to scaling projects, driving growth, and delivering optimum customer experiences,” said Kelly Becker, Zone President of Schneider Electric UK and Ireland, Belgium and The Netherlands.
Hanley brings 18 years of experience with Schneider Electric in business transformation, project management, marketing, and digital customer experience, both in the UK and Ireland and North America. She holds a Bachelor of Business Administration in International Marketing and French from the Terry College of Business at the University of Georgia.
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