Lycamobile has partnered with AB Trav och Galopp (ATG), one of the retailers and distributors for mobile SIMs in Sweden.
The partnership will see Lycamobile SIM and eSIM products aailable across ATG’s network of 1,420 retail outlets, spanning major convenience stores and grocery chains throughout the country.
Lycamobile will also offer a ful range of SIM starter packs and e-pins as part of the partnership, integrated within ATG’s retail ecosystem. This marks a major step in Lycamobile’s strategic expansion in Sweden as it continues on its mission to become a major provider for affordable mobile services in the market.
“We are thrilled to join forces with ATG, a trusted name in Sweden’s retail landscape. This partnership strengthens our distribution network and allows us to reach more customers with our high-value prepaid offerings,” said Jonas Eklof, Head of Sales for Lyca Mobile Sweden. “With ATG’s vast retail footprint and our commitment to affordability, reliability, and seamless connectivity, we are well-positioned to offer an unparalleled experience to Swedish consumers.”
Lycamobile operates on the Telenor network, ensuring 99.9% population coverage in Sweden. Customers can enjoy high-speed 5G connectivity, eSIM capabilities, data rollover, and auto-renewal options akin to popular streaming services. Additionally, Lycamobile provides exceptional value with generous data allowances, competitive international calling rates, and attractive discounts for long-term commitments.
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