Hanshow is proud to announce its inclusion as a Sample Vendor in the 2024 Gartner Hype Cycle for Retail Technologies, under the Smart Shelf category, and in the 2024 Gartner Hype Cycle for Wireless Technologies, within the Bluetooth ESL category. The Gartner Hype Cycle reports assess the maturity and adoption of various retail technologies, offering crucial insights for retail CIOs to make well-informed investment decisions.
The 2024 Hype Cycle for Retail Technologies report highlights that “Smart shelves can provide critical real-time visibility to in-store, on-shelf availability; increase operational efficiency; guide customers and associates to discover products; and contribute inputs to Internet of Things (IoT)-based real-time store monitoring capabilities. Data from smart shelves can equip retailers to replicate a richer in-store experience, generating revenue uplift and delivering significant efficiency gains of store operations.”
Hanshow’s smart shelf technology and ESLs are identified as innovations with significant benefits, expected to mature and become widely adopted within the next five to ten years. Hanshow’s smart shelf solutions incorporate an advanced SaaS IoT management platform, integrating devices such as ESLs and digital marketing tools to offer real-time inventory management, dynamic pricing, and customer engagement.
Hanshow was also acknowledged as a Sample Vendor in the 2024 Hype Cycle for Wireless Technologies, specifically in the Bluetooth ESL category. The report highlights Bluetooth ESLs as a notable innovation with a high benefit rating, anticipated to achieve mainstream adoption within two to five years.
These advancements greatly enhance in-store operational efficiency and elevate the overall shopping experience. ESLs are recognised for their ability to support real-time, data-driven updates to pricing and product information, which is vital for retailers aiming to align their digital and physical channels. Hanshow’s inclusion in these Gartner Hype Cycle reports reinforces its position as a leading innovator in the industry.
“We are honoured to be recognised by Gartner as a Sample Vendor in the 2024 Hype Cycle for Retail Technologies and 2024 Hype Cycle for Wireless Technologies,” said Shiguo Hou, CEO of Hanshow. “This recognition validates our efforts in pioneering digital store solutions that help retailers optimise their operations, enhance customer engagement, and achieve sustainable growth.”
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