Lantronix recently published a case study on HY-LINE Group’s Smart Shelf, an easily deployable digital retail shelf signage solution that enhances customer engagement and provides analytics on buying behaviour. Using Lantronix’s E210 Series Router (E214) with IoT SIM Connectivity Services and the Percepxion Cloud IoT Edge Solutions platform, this solution is securely and centrally managed for worldwide deployment.
“Lantronix’s proven IoT solutions enabled HY-LINE Group to create a digital retail signage solution that combines the best of online and in-person shopping while giving retail chains the ability to capture insightful analytics on customer behaviours,” said Mathi Gurusamy, Chief Strategy Officer for Lantronix. “IoT Solutions in the retail industry provide additional opportunities to showcase our solutions in this growing market.”
According to Berg Insight, the retail industry is one of the top vertical markets for IoT devices. Global shipments of IoT devices in the retail sector are projected to grow at a CAGR of 10% over the next three years, reaching 19 million units in 2027. Lantronix’s innovative gateways and software are designed to support this market, offering plug & play connectivity services and the Percepxion IoT Edge Solutions Platform.
Case study
Utilising Lantronix’s IoT solutions, including the E210 Series Router (E214) with IoT SIM Connectivity Services and Percepxion Cloud IoT Edge Solutions platform, HY-LINE developed its interactive point-of-sale Smart Shelf Display solution. Merging the advantages of online and in-person retail shopping, the Smart Shelf engages customers and captures buying behaviours, delivering analytics to boost sales and revenue growth.
Success highlights:
- Facilitates plug & play installation across multiple retail stores globally
- Delivers secure connectivity with network connection via LAN, WLAN, or store-independent cellular IoT SIM connectivity as an integrated data package
- Enables “National Seamless Roaming,” automatically selecting the best connection across all available cellular networks
- Provides scalable cloud management across store chains regionally, nationally, or globally
- Engages customers with simple-to-update interactive promotions and sales
- Captures data with sensors, delivering analytical insights on customer purchasing behaviours
- Allows live updates for promotions or price changes
- Offers remote management via the Percepxion IoT Edge Solutions Platform
Using Lantronix products and services, HY-LINE integrated connectivity into the Smart Shelf Solution, providing an easy method for retailers to deploy and manage Smart Shelves across their stores, whether regionally, nationally, or globally. The Smart Shelf comes pre-configured with the interactive display and router, requiring retailers to simply plug it into a power outlet and connect it to the network. From there, it automatically connects to Cloud IoT management, where Percepxion provides chain-wide remote management of the connectivity.
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