LG Electronics will be sharing its vision of expanding the LG AI Home into mobility spaces at CES 2025, from 7-10 January in Las Vegas, including the ‘Lifestyle Solution for Mobility’ concept vehicle which will be on show at the company’s booth, introducing the LG Mobility Experience (MX) platform. This mobility space solution integrates a full suite of LG’s smart life solutions to connect mobility and the AI Home.
At the last CES event in 2024, LG unveiled an AI-enabled smart home assistant, demonstrating the company’s interest – and investment – in the smart home and its functionalities.
LG’s MX platform is expanding the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a range of exciting ‘Space-as-an-Experience’ opportunities for potential customers.
The MX platform aligns with current auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalised lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergise to support superior user comfort and convenience.
The MX platform features a dual-cabin design, a front driver’s cabin and a rear customisable experience space. Users are able to configure this versatile space in a variety of ways such as dividing it into multifunctional zones or conveerting into hyper-personalised lifestyle spaces. The modular design feature means the rear cabin can be equipped with various appliances to meet different user needs.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform allows users to tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” commented Lyu Jae-cheol, President of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
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