Myriota‘s new Chief Operating Officer says satellite IoT’s biggest opportunities lie in verticals underserved by cellular.
George Kanuck, the Australian satellite IoT connectivity company’s newly appointed Chief Operating Officer, told IoT Insider: “Low-cost services and long-life devices unlock connectivity for low-value assets that previously weren’t viable to track. This aligns price with asset worth and positions us for rapid adoption in industrial markets worldwide.”
Kanuck, based in Austin, Texas, joins Myriota as it seeks to scale operations and meet growing global demand for secure, low-power satellite connectivity. The company provides coverage across 57 countries and has carved out a niche in enabling IoT devices to transmit small amounts of data reliably from even the most remote locations on the planet.
Kanuck explained how Myriota differentiates itself from competitors such as Amazon’s Amazon LEO and Blue Origin’s TeraWave network. “We specialise in secure, ultra-low-power connectivity engineered specifically for IoT,” he said. “Our HyperPulse and UltraLite networks run on Myriota’s own constellation of low-earth-orbit satellites, allowing AA-battery-powered devices to operate for 5–10+ years, direct-to-orbit without gateways. That makes connectivity resilient, predictable, and cost-effective across sectors from oil and gas to agriculture and logistics.”
Unlike broadband-focused projects such as Kuiper or TeraWave, which prioritise high-throughput consumer internet or enterprise data, Myriota’s networks are purpose-built for IoT.
HyperPulse is designed for applications that require more frequent or larger bursts of data, such as industrial sensors, environmental monitoring, and logistics tracking. UltraLite, by contrast, supports minimal-data, ultra-low-power devices that need to operate for years without maintenance, ideal for remote sensors or asset trackers. Both networks leverage the LEO satellite constellation, eliminating the need for complex ground infrastructure and enabling truly global reach.
Kanuck identified regulatory and operational challenges as the key hurdles to scaling globally. “Spectrum licensing, device certification, and high operational costs can slow expansion for many players,” he said. “Our 10+ years of experience gives us a decisive edge. We’ve pioneered entry into key markets, rapidly introducing compliant devices and services ahead of competitors, while patented technologies allow massive user coexistence in minimal spectrum. That ensures scalable, cost-effective operations without the burden others face.”
He also said that Myriota’s model enables IoT solutions in industries traditionally underserved by cellular connectivity.
“Verticals like agriculture, water management, and remote infrastructure often face intermittent or weak signals that drain batteries fast,” he said. “By using low-cost services and devices designed to operate for five to ten years on simple AA batteries, we can track low-value assets cost-effectively, where other solutions would be prohibitively expensive.”
The appointment of Kanuck comes at a pivotal moment for Myriota. Its HyperPulse network has recently reached general availability across multiple markets, including agriculture, logistics, renewable energy, and environmental monitoring. The company has also been expanding its partner ecosystem to enable OEMs, solution providers, and enterprise customers to deploy IoT at global scale.
Ben Cade, Chief Executive of Myriota, described Kanuck as bringing “a rare combination of operational rigour and commercial insight. His mandate is clear: shorten time-to-success for partners, strengthen service performance at scale, and ensure every customer interaction reflects the reliability of our network.”
Kanuck brings more than 20 years of C-suite experience across complex technology solutions in IoT, security, and enterprise technology. He has held senior roles at Trustonic, Good Technology, and within the Nutanix ecosystem. Most recently, as Chief Revenue Officer at Monetate, he helped realign customer needs with product offerings, restoring customer loyalty to over 90%.
At Myriota, Kanuck will focus on three main areas: scaling global service delivery and customer operations to support adoption of its networks; optimising end-to-end operational performance to ensure simplicity, reliability, and speed as the partner ecosystem expands; and building a unified operational backbone for OEMs, solution providers, and enterprise customers deploying IoT worldwide.
The IoT sector is facing rapid change as demand for secure, low-power, and globally available connectivity accelerates. Analysts note that while consumer broadband satellites such as Starlink, Kuiper, and TeraWave grab headlines, there is growing demand for networks optimised specifically for IoT. According to industry data, billions of IoT devices are expected to be deployed in the next decade, many in locations that lack reliable cellular coverage, from remote farms to offshore energy platforms.
Myriota has positioned itself as a specialist provider in this segment. Its satellites are built for efficiency and resilience rather than raw throughput. Devices communicate directly with the orbiting constellation, eliminating the need for large, power-hungry terminals or local gateways. This allows customers to track and manage assets with minimal maintenance and predictable costs.
Kanuck highlighted that the networks’ efficiency and simplicity are central to Myriota’s growth strategy. “We’ve engineered our systems so that connectivity ‘just works’ — without complex installation, without constant servicing, and without worrying about battery replacement for years,” he said. “Turning that technology advantage into world-class operations is my mission: making it faster and easier for our customers and partners to deploy, scale, and rely on Myriota every day.”
With the addition of Kanuck, Myriota aims to accelerate its global footprint, expand its range of applications, and strengthen operational performance. The company is targeting growth in agriculture, logistics, energy, water, and government, all sectors where secure, long-life IoT connectivity is increasingly critical.
As the satellite IoT market becomes more competitive, Myriota’s combination of purpose-built networks, operational experience, and long-term device support may offer a significant advantage. For partners and enterprise customers, the promise is simple: reliable, cost-effective, global IoT connectivity that can scale with their operations.
