Pragmatic Semiconductor has been awarded the RFID Product Gold Prize at the IOTE 2026 Innovative Product Awards for the Pragmatic NFC product portfolio. Pragmatic’s flexible integrated circuit (FlexIC) technology reimagines NFC to deliver cost optimised, low-carbon intelligence at Edge and item-level, with ultra-thin, flexible form factor chips that can be seamlessly integrated into products or packaging.
Chinese brand launch
The company is showcasing its FlexIC technology at IOTE Shenzhen 2026 alongside multiple customer and partner technology and product demonstrations. At the event, Pragmatic is also proud to introduce its new Chinese brand identity, Pragmatic, demonstrating the significance of the market and commitment of the business to serve regional customers.
Award-winning innovation
Pragmatic’s award-winning FlexIC NFC product portfolio is designed for seamless integration into labels, packaging and everyday products, enabling physical AI and realising the internet of everything. FlexICs deliver smarter, more connected experiences and deeper levels of consumer engagement at scale, the unique innovative fabrication method uses less water and energy, and fewer harmful chemicals, dramatically cutting the carbon footprint. The IOTE 2026 Innovative Product Award recognises how FlexIC technology enables intelligence to be embedded almost anywhere while supporting lower-carbon, high-volume deployment at speed and scale.
- NFC Connect PR1301: opens new use cases for scalable consumer engagement, product authentication, traceability and digital product passports, helping brands move from one-off product interactions to continual immersive experiences.
- NFC Protect PR1311: enables tamper detection that combines digital and physical evidence of product opening. The solution helps brands combat counterfeiting, tampering and refilling by allowing consumers, retailers and brands to verify product integrity with a simple tap of a smartphone.
“Connected products are a critical tool for brand trust, product authentication and protection, and consumer engagement. We are pleased to showcase our customer and partner innovations which demonstrate how flexible semiconductor technology can help brands expand market opportunities and connect the physical and digital worlds,” said James Davey, SVP Sales, Business Development & Product Management, Pragmatic Semiconductor. “With our award-winning NFC product portfolio, expanding partner ecosystem, and new Chinese brand, we are deepening our commitment to customers in China while continuing to scale our global business.”
