ASUS and ASUS IoT have announced their strategic partnership with Quividi, a company in AI and computer vision (CV) based real-time audience measurement for the digital signage and retail sectors.
This collaboration facilitates the seamless integration of Quividi’s audience measurement tools into ASUS’s range of NUCs and Tinker Board-based digital signage solutions.
ASUS, having acquired the license for Intel’s NUC product lines, is now advancing in the development, manufacturing, and sales of NUC systems, marking its role in the production of customisable small-form-factor (SFF) devices. These devices are particularly suited for Edge computing and are extensively used in the digital signage and retail industries.
In response to the growing demand for first-party audience data, particularly from retailers and digital out-of-home (DOOH) publishers seeking to maximise in-store retail media opportunities, Quividi’s measurement solutions are now fully compliant with the latest ASUS NUC devices. This advancement equips digital signage integrators and end-users with an advanced tool for deploying effective and monetisable screen networks, enhancing both engagement and revenue.
Additionally, Quividi’s audience measurement solutions are now seamlessly integrated with the ASUS Tinker Board, an ARM-based single-board computer known for its compact size and high performance. This integration paves the way for innovative, data-driven applications in vending machines and retail merchandising, further illustrating the versatility of the ASUS-Quividi partnership.
“As ASUS takes the helm in producing NUC devices, this partnership with Quividi reinforces our dedication to providing customers with best-in-class technology solutions for the digital signage and retail industries,” commented Casper Lee, EMEA Regional Head for ASUS AIoT. “The compatibility of Quividi’s solution with our NUCs and Tinker Board ensures businesses can leverage real-time audience insights seamlessly across our diverse platforms.”
“We are thrilled to partner with ASUS IoT on this strategic venture. The integration of Quividi’s solution with ASUS NUC and Tinker Board products is further testimony for our mission to deploy audience measurement technology at scale,” said Olivier Duizabo, President of Quividi. “This collaboration provides our partners and end-users with the solutions needed to enhance their retail and ad-based communication, ultimately driving business growth.”
Further details about this strategic partnership will be discussed at ISE 2024, where both ASUS IoT and Quividi will have booths. ASUS’s booth is located at #6D330, Hall 6.
