In recent years, businesses have seen a rapid shift in the emergence of technologies and IoT is at the forefront of it. From manufacturing to retail, various industries are experiencing a digital transformation, reshaping how they operate and interact with…
How AI and automation are reshaping businesses
AI and automation are science fiction stories fully realised. They are entering commercial environments to the point where some technologies are an expectation instead of a nicety. Organisations need AI and automation to maintain industry relevance and meet customer demands.…
What does IoT marketing look like?
IoT is a vast network of interconnected devices, each equipped with sensors and software to collect and exchange data over the Internet. This concept has changed our daily lives, transforming everything from home appliances to industrial machinery. Now, it is…
How IoT teaches marketers regarding user intent
Marketers in today’s tech-driven world are likely familiar with IoT. This interconnected web of smart devices, ranging from a customer’s smartwatch to their refrigerator, is transforming our understanding of user intent. Exploring how IoT and marketing intersect and how this…
The growing interest in IoT is reshaping CRM
IoT continues to grow in popularity and number of devices. Technology changes nearly all aspects of people’s lives today as new inventions and software consistently hit the market. It’s probably not surprising that it impacts customer relationship management (CRM) as…
