Sustainability is a growing concern for many small-business owners. While going green helps you do your part in improving the environment, there is also a need to adhere to increasing regulations. One of the ways small businesses are becoming sustainable…

Privacy has always been an issue ever since companies started collecting consumer data. Now that AI is in the picture, its use is growing. Businesses across industries use it to enhance their operations and improve customer experiences. However, many of…

Industry experts often refer to the user journey as a map for good reason. Business owners must watch the logical path clients traverse as they start by learning about a product or service. Hopefully, it ends with a converted lead…

Battery management systems (BMSs) for IoT-connected devices are essential for prolonging the tech’s life and optimising energy efficiency. BMSs monitor and adjust battery usage based on data, making them vital for scalable IoT systems, especially in commercial sectors. If small…

Every business worldwide must adhere to modern data security standards — otherwise, they will lose customer loyalty or become victims of cyber attacks. Companies collect more data than ever for growth and process development, but what are the best ways…

In recent years, businesses have seen a rapid shift in the emergence of technologies and IoT is at the forefront of it. From manufacturing to retail, various industries are experiencing a digital transformation, reshaping how they operate and interact with…

AI and automation are science fiction stories fully realised. They are entering commercial environments to the point where some technologies are an expectation instead of a nicety. Organisations need AI and automation to maintain industry relevance and meet customer demands.…

IoT is a vast network of interconnected devices, each equipped with sensors and software to collect and exchange data over the Internet. This concept has changed our daily lives, transforming everything from home appliances to industrial machinery. Now, it is…

Marketers in today’s tech-driven world are likely familiar with IoT. This interconnected web of smart devices, ranging from a customer’s smartwatch to their refrigerator, is transforming our understanding of user intent. Exploring how IoT and marketing intersect and how this…

IoT continues to grow in popularity and number of devices. Technology changes nearly all aspects of people’s lives today as new inventions and software consistently hit the market. It’s probably not surprising that it impacts customer relationship management (CRM) as…