BOW, the robotics software company, and Advantech have partnered to streamline product innnovation and deployment for robotics OEMs, developers, and end users. This partnership was showcased for the first time at the Robotics & Automation 2025 event at the NEC, and will enhance the integration of Advantech’s hardware with BOW’s software platform across a range of dedicated robotics products.
This latest announcement from BOW follows its £4 million seed funding round and the appointment of Liz Upton, Co-Founder of Raspberry Pi, as Chair of the BOW board.
The robotics sector is forecast to reach $260 billion by 2030 and is experiencing increased demand for smarter, faster automation. However, developers often face interoperability and programming challenges, compounded by a shortage of specialised roboticist developers.
The BOW platform seeks to address these challenges with its robot-agnostic software development kit (SDK), by allowing developers to program different robots using the operating system and programming language of choice. With BOW, developers can rapidly create and deploy robotics applications.
The partnership between Advantech and BOW is another step towards lowering barriers to adoption of robotics and accelerating innovation. The key use cases for BOW and Advantech integrated robotics include manufacturing, machine automation, telemedicine and agritech.
“Our partnership with BOW combines our world-leading robot arms/AMRs Controllers with BOW’s universal software platform to enable Robot Manufacturers, developers and end-users to simplify the deployment of robotics applications and accelerate innovation. We’re excited to showcase how together we are making robotics more accessible and applicable across a wide range of industries,” said Reinier Middel, Senior Sales Director Embedded IoT, Advantech.
“We are delighted to partner with Advantech so that OEMs, developers, and end-users have access to the best integrated robotics hardware and software on the market, under one centralised, easy-to-use, operating system. BOW’s universal SDKs are supporting industry innovation at scale, accelerating the integration of robotics and AI to help the world realise robotics’ full potential,” added Nick Thompson, CEO of BOW.
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