What can we expect from the mobile industry? Nick Rossman, Programme Director, Mobile Ecosystem Forum runs through the trends
The mobile industry is constantly evolving, with new technologies and trends emerging all the time. But what can we expect in 2025? Here are a few of the trends to look out for.
Mobile IoT
This trend involves using mobile networks to connect IoT devices, enabling remote monitoring, data collection, and automation. The rise of iSIM (integrated SIM) technology is expected to play a significant role in the growth of Mobile IoT. iSIM technology offers advantages such as reduced footprint, power optimisation, and enhanced security, making it ideal for IoT devices.
Mobile IoT is expected to have a significant impact on various industries, including healthcare, manufacturing, and smart cities. The total number of connected IoT devices worldwide is expected to reach $75.44 billion in 2025.
The increasing availability of affordable sensors and the growth of 5G networks are driving this trend, but security concerns, battery life limitations, and standardisation issues are challenges for Mobile IoT adoption.
Artificial Intelligence and Machine Learning (AI/ML)
Artificial intelligence (AI) and machine learning (ML) are revolutionising mobile app experiences by enabling features like personalised content recommendations, real-time language translation, and AI-powered chatbots. AI implementation in mobile apps has grown by 270% since 2023, with 85% of enterprises integrating AI capabilities into their mobile applications.
AI is also being used to improve app security by identifying fraudulent transactions and enhancing data protection. In addition to these advancements, there is an increasing focus on mobile threat defence, with developers turning to AI and ML for enhanced security. AI systems can detect unusual patterns, flag potential breaches, and respond to threats faster than traditional methods.
Expect AI to become deeply embedded in the mobile ecosystem. Devices will be transformed into hyper-personalised companions capable of understanding context, habits, and preferences.
Blockchain technology
The rise of mobile Blockchain technology is another anticipated trend. Blockchain integration in mobile devices could revolutionise areas like digital identity, secure payments, and decentralised applications. Blockchain is being used for mobile wallets, decentralised marketplaces, and supply chain management.
By offering tamper-proof data storage and enhanced transparency, Blockchain has the potential to enhance user trust in mobile transactions. Social media features in financial apps can further improve user engagement and facilitate peer-to-peer payments.
However, challenges such as scalability, energy efficiency, and the need for user-friendly interfaces could slow adoption. Additionally, educating consumers about the benefits of Blockchain beyond cryptocurrency will be critical for widespread acceptance.
Cloud-driven mobile apps
Cloud-driven mobile apps enables faster development cycles, reduced costs, and consistent user experiences across devices. The impact of 5G and Edge computing on mobile app performance is also significant. 5G enables faster speeds and lower latency, which are crucial for Cloud-based mobile apps. Edge computing allows data to be processed closer to its source, further enhancing app performance and responsiveness.
Expect cloud-driven mobile apps to become more prevalent, but there will be security concerns.
On-demand apps
On-demand apps offer convenience, efficiency, and personalised experiences. Super apps, which consolidate multiple services into a single platform, are also gaining popularity. Super apps offer convenience by integrating various services, such as messaging, payments, and shopping, into one app.
There are three main types of on-demand apps:
- Business-to-business (B2B) apps that connect businesses with other businesses. Example: On-demand delivery services for businesses, B2B e-commerce platforms
- Business-to-consumer (B2C) apps that connect businesses with consumers. Example: Food delivery apps, ride-hailing apps, online shopping apps
- Consumer-to-consumer (C2C) apps that connect consumers with each other. Example: Peer-to-peer payment apps, online marketplaces for used goods
An increasing demand for convenience and personalised services will drive the growth of on-demand apps, with spending on apps is projected to exceed $270 billion. However, in addition to ubiquitous security concerns, ensuring app visibility in a crowded market and managing finance and funding are also key challenges.
Motion design in mobile apps
Examples of motion design in mobile apps include animated transitions between screens, dynamic visual effects that respond to user input, and subtle micro-interactions that provide feedback and guide users.
Demand for engaging and user-friendly app experiences will drive this trend, but key challenges will be ensuring smooth performance and accessibility across devices.
Summary
The mobile industry is poised for significant growth in the coming years, driven by the convergence of various trends. The increasing demand for mobile solutions, coupled with advancements in technologies like AI and 5G is creating new possibilities for mobile apps and user experiences. These trends are interconnected and will shape the future of mobile technology.
For example, the combination of AI, 5G, and Edge computing will enable more immersive and personalised experiences, while Blockchain will enhance security and transparency in mobile transactions. By understanding and adapting to these trends, businesses can create innovative mobile solutions that meet the evolving needs of users and drive success in the digital age.

Nick Rossman is from MEF (Mobile Ecosystem Forum) a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
Author: Nick Rossman, Programme Director, Mobile Ecosystem Forum
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