RouteThis proudly announced the launch of RouteThis Self-Install — a Customer Premises Equipment (CPE)-agnostic platform designed to empower Wi-Fi subscribers and deliver seamless, self-guided setup experiences that drive higher CSAT and reduce early churn for service providers. Self-Install utilises real-time data, AI-powered insights, and dynamic troubleshooting workflows to guide subscribers through a successful WiFi installation — without the need for a technician visit or call in to support.
“With self-installs now a central part of how ISPs onboard new Wi-Fi subscribers, success hinges on the ability to deliver a great customer experience from day one,” said Jason Moore, CEO of RouteThis. “Our Self-Install platform combines deep network diagnostics, dynamic workflows, and intelligent automation to ensure subscribers can set up their Wi-Fi as quickly and painlessly as possible, while providers gain the insights and capabilities to make every install better than the last.”
Originally developed to help service providers to troubleshoot complex in-home connectivity issues, RouteThis has evolved to optimise both Wi-Fi installation and support. With Self-Install, RouteThis allows providers to increase Wi-Fi install success rates, leading to reduced support calls and fewer truck rolls. Additionally, providers gain visibility into Quality of Installation (QoI) data that allows them to proactively monitor and improve customer satisfaction at scale. By ensuring a smooth setup experience from the start, RouteThis helps prevent early customer turnover — a common barrier to subscriber growth — ultimately driving improvements in Net Adds.
As broadband deployment expands, more installations are being completed by subscribers themselves. However, poor self-installation experiences can be a leading cause of early churn and lost revenue. RouteThis Self-Install empowers subscribers to independently set up and troubleshoot their home networks using intelligent workflows powered by real-time data and AI. By leveraging a combination of Wi-Fi diagnostics, visual input and voice, RouteThis delivers a personalised and intuitive installation experience.
Unlike generic how-to guides or device-specific apps, the RouteThis platform works with all modem and router types. Collecting 200+ Wi-Fi data points in seconds, Self-Install dynamically guides subscribers through optimised setup, diagnoses any performance issues, and flags common problems while continuously learning from every install and support interaction.
Subscribers benefit from features such as smart CPE recognition, intuitive install instructions, Wi-Fi network and coverage testing, and device connectivity analysis. Providers gain robust analytics and installation data to drive smarter operational decisions. RouteThis can be deployed as a white-labelled application or embedded via Software Development Kit (SDK) into a provider’s existing customer-facing app.
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