Postrack has become Geotab’s first Order Now partner to launch in Europe for asset tracking, marking a significant step in the expansion of the Canadian telematics group’s procurement programme.
The Sweden-based company, which provides a suite of battery-powered tracking devices, has fully integrated its hardware with the Geotab platform. Its products will now be available through Order Now on the Geotab Marketplace, giving customers and resellers a streamlined route to sourcing asset-tracking technology.
Niclas Holm, Founder and Chief Executive of Postrack, said Geotab users would gain “fully managed, end-to-end tracking that optimises asset utilisation, enhances security, and drives operational efficiency.” He added that Postrack’s systems were already used across sectors including logistics, road transport, construction, and industrial equipment.
Geotab’s Order Now programme is designed to simplify procurement and improve collaboration between the company, its reseller network, and marketplace suppliers.
Five Postrack devices will be available initially, with more expected to follow. The hardware supports near real-time monitoring of both powered and unpowered assets, such as trailers, containers, plant machinery, cargo, and vehicles, enabling businesses to tighten control over equipment and inform data-driven decision-making.
John Merrill, EMEA Manager for Marketplace at Geotab, said the partnership would introduce “new tracking capabilities” to customers seeking to improve visibility, cut costs, and refine fleet operations.
Holm said the collaboration reduced complexity for buyers by offering “world-class asset tracking technology” through a single platform, adding that organisations would benefit from simplified deployment, advanced functionality, and comprehensive support.
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