Purple has announced a strategic partnership with X10 Technologies, an IT and cybersecurity solutions provider. Through this partnership, X10 will resell Purple’s guest Wi-Fi and data analysis tools using its established sales channels.
The collaboration brings together X10’s reliable infrastructure with Purple’s smart digital tools to provide a connected ecosystem that helps businesses to optimise every guest interaction. By being able to capture real-time data – such as dwell times, repeat visits, and traffic patterns – businesses are able to engage with guests in smarter ways, maximise space usage, and deliver personalised messages and offers that drive revenue and loyalty.
“Purple elevates guest experiences in some of the world’s busiest venues—from airports and stadiums to museums and retail spaces,” said Oleg Ivanov, CTO, X10 Technologies. “Their scalable, sector-agnostic technology gave us the confidence that this partnership would deliver meaningful impact for our clients from day one.”
The technology includes a set of Purple tools designed to improve the guest experience and provide useful insights:
- A seamless guest Wi-Fi solution for quick, user-friendly access
- Real-time location and behavioural analytics that inform decision-making
- Customised splash pages aligned with clients’ brand identities
- Engagement tools that deliver personalised messages and promotions based on a guest’s behaviour and location
“This partnership with X10 Technologies reflects our shared belief that technology should not only connect people, but meaningfully enhance their experience in physical spaces,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “By partnering with X10, we’re enabling more organisations to better understand their guests, respond in real time, and create environments that are smarter, more intuitive, and guest-centric.”
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