Viasat recently announced that Satélite Norte has become the first operator to trial its new Digital Bus solution, enabling the major transport operator to provide high-quality passenger experiences using satellite and cellular connectivity.
Following a successful test phase, the solution is now being used by Satélite Norte vehicles between Goiânia, state of Goiás, and São Paulo, more than 500 miles away in the country’s southeast. With travellers across Brazil and many other countries relying on buses where rail or air routes are either too expensive or unavailable, Digital Bus offers reliable, high-speed satellite connectivity across these remote locations.
Digital Bus features a passenger portal which allows travellers to access Wi-Fi quickly and intuitively. This also allows bus operators to implement monetisation strategies through targeted and dynamic advertising, as well as gather passenger feedback and insights. Digital Bus is powered by customisable, managed satellite and cellular connectivity and provides operators with an operational intelligence platform to monitor the system and other datapoints from their vehicles.
“We are very pleased with the performance during the test phase, especially the connection stability in more remote areas,” said Waldir Sampaio, Executive Director of Satélite Norte. “Our partnership with Viasat aligns perfectly with our mission to offer comfort, innovation, and a differentiated experience to our passengers. We believe that high-quality onboard connectivity will become a competitive advantage and add even more value to our luxury route between Goiás and São Paulo.”
“Across many regions of the world buses are a key transport link – particularly in places where air travel is expensive, and rail routes are lacking,” added Andy Kessler, Vice President, Enterprise and Land Mobile, Viasat. “After launching Digital Bus earlier this month, we are proud to partner with Satellite Norte to bring our Digital Bus solution to Brazil. Together, we’re proving that reliable connectivity is transforming the passenger experience and helping operators digitize and elevate their entire operation. As premium road travel continues to grow, Internet access is no longer a luxury; it’s an essential part of the journey.”
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