On 6th November Identiv, in collaboration with NFC Forum, STMicroelectronics and skateboard designer BoardPusher, will host a webinar focused on the role of NFC technology in progressing sustainability efforts and implementation of the EU’s Digital Product Passport (DPP).
The EU’s DPP is designed to increase transparency, as well as accountability, throughout the life cycle of a product, from production all the way through to recycling. It comes amidst greater pressures from consumers who want to know how their products are made, and whether they were made sustainably.
This follows news that the European Council agreed to push back the EU Deforestation Regulation (EUDR) by a year, which sets out requirements for companies selling particular products into the EU (such as coffee, cocoa and rubber) to prove that these products have not been linked to deforestation. It has been met with mixed reactions from the industry.
NFC technology is expected to play a key role in providing information on a full product life cycle for the DPP, as tags can be attached or embedded to products and/or assets to track them and securely collect data.
Identiv’s NFC-powered IoT solutions allow products to store and share information such as origin, composition, environmental impact and recycling options.
“Identiv’s commitment to sustainability through IoT innovation is key to our collaboration with STMicroelectronics, BoardPusher, and the NFC Forum,” said Amir Khoshniyati, Executive Vice President and General Manager, Identiv. “We believe NFC technology is the future of Digital Product Passports, offering a seamless way for brands to provide full transparency and for consumers to make informed, eco-conscious choices.”
“Using NFC Forum technologies for DPP is leveraging a familiar technology already in billions of devices, which will be key to achieving sustainability. Companies like Identiv and STMicroelectronics are paving the way for the adoption of DPP solutions through their corporate initiatives and as Sponsor members of the NFC Forum,” added Mike McCamon, Executive Director, NFC Forum.
BoardPusher is using Identiv’s NFC-enabled DPP solutions to connect its skateboards to sustainability data stored on the blockchain, meaning the company can offer insight into the materials and processed used to manufacture their products.
“As a brand committed to both creativity and sustainability, we’re thrilled to be part of this initiative with Identiv and STMicroelectronics,” said Lucas Bond, Founder and Partner, BoardPusher. “At BoardPusher, we’re exploring NFC technology to connect each custom skateboard to detailed sustainability data on the blockchain, offering complete transparency and traceability.”
“STMicroelectronics’ NFC technology complements Identiv and BoardPusher solutions and together we create a robust and trusted ecosystem ready to onboard blockchain format information that fits the Digital Passport Product requirements,” said Romain Pardo, Product Manager for NFC tags at STMicroelectronics.
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