Identiv recently announced that it has entered into a partnership with Narravero, a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency. This partnership is expected to accelerate the commercialisation of integrated solutions for EU-compliant DPP deployments. By merging Identiv’s NFC inlays for dynamic product data with Narravero’s robust data management platform, this collaboration offers a comprehensive, integrated solution that streamlines DPP deployment for companies.
Both Identiv and Narravero are pioneers in connecting physical products with the digital world. Narravero’s core offering enables businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a notable opportunity for enhanced supply chain efficiency and customer engagement. Narravero’s platform has already seen substantial growth, reaching 135 million visits as of February 2025.
“We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we’re bringing to market,” said Kirsten Newquist, CEO, Identiv. “This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement.”
“Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv’s expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution,” added Thomas Rödding, CEO of Narravero.
This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement.
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