Forefront RF, a Cambridge-based fabless semiconductor scale-up, is set to expand into the fast-growing smartwatch markets of India, China, and South Korea. To facilitate this, it has enlisted the support of international business development consultancy Intralink.
Forefront RF has developed an innovative platform that unlocks the flexibility of software-defined radios (SDRs), enabling wireless systems to be dynamically configured through software and reducing the need for fixed frequency hardware components.
Because it can adapt to available frequency bands and service requirements, Forefront RF’s technology eliminates the need for multiple product variants for different markets. And, as it provides simple in-device tuning, it enables manufacturers to ensure products remain future-proof, more sustainable and better equipped to meet evolving wireless demands.
Forefront’s technology enhances connectivity for smartwatches and other connected products. With demand for these growing significantly across Asia, Intralink’s teams in New Delhi, Shanghai and Seoul will now implement programmes to help the company develop its business in India, China and South Korea.
As a first step, they will undertake detailed market research to identify potential customers and partners in the smartwatch sector in these three markets. They will also engage potential targets in advance of a visit to the region by Forefront RF’s directors later this year.
Exploratory meetings with the target companies will be arranged, with the Intralink teams sharing guidance on meeting protocol, facilitating discussions and providing language support.
The Intralink teams will also research opportunities among, and secure introductory meetings with, emerging device manufacturers, design houses and mobile network operators.
“Our technology streamlines the device design process by replacing rigid hardware with a flexible and tunable solution to ensure seamless compatibility across global markets. This translates into greater value for manufacturers and consumers alike,” said Alexander Doust, Director of Business Development, Forefront RF. “With Asia driving growth in mobile communications, now is the perfect time to introduce our novel technology to potential customers and partners in India, China and South Korea.
“Intralink’s deep market knowledge and strong local networks make it an ideal partner to accelerate our expansion in this dynamic and fast-moving region.”
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