Digital Matter has celebrated 25 years, marking a quarter of a century of engineering excellence, global growth, and trusted partnerships. Widely recognised for its work in battery-powered IoT asset tracking, the company is building on this milestone with an expanded leadership team, upcoming product launches, and expansion across North America and Europe.
First founded in 2000 in Johannesburg, South Africa, Digital Matter has grown from a small engineering firm into a global provider of scalable, integration-ready, battery-powered IoT asset tracking devices and hardware solutions. Today, the company has designed and manufactured over 2.5 million devices deployed in 130+ countries.
This next phase of growth is being led by an expanded executive team: Loic Barancourt has joined as Chief Executive Officer, bringing a strategic focus on global growth and operational scale; Vito Guarrera has been named Chief Revenue Officer to accelerate commercial expansion worldwide; and company founder Ken Everett, the product visionary behind Digital Matter, now serves as Chief Technology Officer.
Together, the team is bringing renewed focus to scaling innovation and supporting partners in unlocking the full potential of connected operations.
“Marking 25 years is both a celebration of where we’ve been and a launchpad for where we’re going,” said Barancourt. “Having spent nearly a decade as a Digital Matter reseller before joining the company, I’ve experienced firsthand how our commitment to innovation, quality, and reliability has shaped a strong foundation for our partners’ success. It’s that foundation – established over decades – that we are now building on to deliver the next generation of IoT innovation, expand our global footprint, and empower partners with solutions that are built to perform, scale, and last. The next chapter is about moving faster, thinking bigger, and unlocking new possibilities for connected operations worldwide.”
Over the past year, Digital Matter has secured new customers and partners across logistics, cold chain, agriculture, and industrial markets – growing its network to more than 1,500 active channel partners – and expanded deployments with global organisations.
The company has also widened its portfolio with asset tracking and condition-monitoring devices, presenting ultra-low-power solutions engineered for even longer-lasting performance – engineered to support a wider range of applications and thrive in diverse deployment environments worldwide.
Looking forward, the company is preparing its most ambitious product development cycle yet, with upcoming launches designed to extend battery life, increase efficiency, enhance indoor/ outdoor visibility, and simplify deployment on a global scale.
“As CTO, I’m excited to focus fully on what’s always been the core of our business – product excellence and continuous innovation,” said Everett. “We’ve built a powerful foundation of market-leading hardware solutions, and now we’re doubling down – expanding our portfolio, exploring new form factors and protocols, and bringing new products to market that will drive meaningful growth for our partners globally.”
Digital Matter’s vision for the future is rooted in allowing its partners to connect and protect the assets that matter – through reliable, intelligent, and flexible IoT solutions.
In the months ahead, the company will reveal a wave of next-generation hardware that expands its already extensive ecosystem, improves power efficiency, and supports an even wider range of applications across logistics, infrastructure, environmental monitoring, and smart cities.
At the same time, the company is deepening its presence in Europe and the US to even better support customers with local expertise and responsive service.
As industries face increasing pressure to digitise operations, improve supply chain resilience, and meet rising ESG and compliance standards, the demand for secure, scalable asset tracking continues to surge. Digital Matter is uniquely positioned to lead in this next phase – offering high-performance, low-power solutions that support long-term deployments across the world’s most complex environments.
“With our ‘deploy once’ design philosophy, global network of partners, and unwavering commitment to quality, Digital Matter enters our next chapter with momentum – and a clear mission: to be the partner of choice for organisations looking to connect, protect, and unlock intelligence from the assets that matter,” concluded Barancourt.
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