Blues recently announced the successful closure of its latest $25 million funding round, led by Sequoia Capital, and that Sequoia Managing Partner Roelof Botha has joined its board of directors.
The investment round will support the company’s growth, fuel further product innovation, and allow Blues to deliver on its mission to help the world’s product makers transform their offerings into data-driven intelligent services.
Blues solves the biggest challenges associated with IoT connectivity, making it easy to securely Cloud connect any physical product. Companies of all sizes, from established enterprises to emerging startups, are counting on Blues as a key partner in transforming their businesses. Examples include:
- Refrigeration manufacturers are adding connectivity and intelligence to track temperature compliance, reduce product loss, and deliver a fully managed service
- Logistics providers are connecting forklifts, pallets, and products across warehouses to optimise placement, retrieval, and operational safety
- Automotive battery vendors are improving battery life and enabling remote monitoring to reduce long-haul truck idle time, lower diesel consumption, and cut emissions
- One of the world’s largest suppliers of power grid components is enabling remote control of customer equipment to reduce electric demand during peak energy days and weather events
Customers are utilising Blues’ extensive experience to accelerate the launch of new products and services from idea to impact, with Blues helping them with identifying and address the full suite of business challenges involved in transforming their physical products into intelligent services.
With Blues’ integrated hardware, software, and Cloud technologies, companies can easily connect and manage their products wirelessly, unlocking real-time data to improve operations. Blues is reportedly the only IoT provider to support all major wireless standards (such as 2G/3G/4G/5G cellular, Wi-Fi, LoRa, and satellite) in a single, plug-and-play format with one simple Application Programming Interface (API).
Whether enabling seamless fallback across networks or future-proofing devices against sunsets, Blues makes secure, reliable connectivity effortless so that businesses can focus on the value of the insights their devices deliver. Companies can easily connect and manage their products wirelessly, and unlock real-time data to improve operations.
“We’re in an age of intelligent machines. The opportunity to reimagine every physical product around the data they produce, and to improve life and the environment, is staggering,” said Ray Ozzie, Founder of Blues. “For years we’ve been working with visionary enterprises looking to transform their businesses toward service delivery. This funding will help us to accelerate our growth so we may address the breadth of this opportunity.”
Sequoia Capital, known for backing category-defining companies, is excited to deepen their partnership with Blues.
“Blues enables companies to transform physical products into intelligent, cloud-connected systems that drive operational efficiency and unlock new revenue streams,” added Roelof Botha. “The team’s technical prowess and developer focus, along with a fundamentally lower cost solution, positions Blues at the vanguard of the embedded intelligence revolution.”
This latest funding announcement follows Blues having previously raised $66 million in funding.
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