Following Wireless Logic’s collaboration with Britvic, Jack Drinkwater, Business Development Manager at Wireless Logic writes how IoT is supporting sustainability
The role of the Internet of Things (IoT) in tackling environmental challenges has never been more critical for businesses. Beyond helping reduce waste and increase efficiency, IoT solutions – particularly those leveraging advanced connectivity capabilities such as eSIM and multi-IMSI technologies – enable companies to scale internationally, adapt to evolving regulations and optimise operations. British soft drinks business Britvic is a good example, as it leads the charge against single-use plastic while enhancing its operational capabilities through IoT.
Reducing environmental impact
Globally, the soft drinks industry produces around 400 million tonnes of plastic annually, with 40% of that being single-use plastics. With more than 100 litres of soft drinks consumed per capita annually – approximately 15 billion litres for the total UK market (2023) – traditional packaging methods have long been a source of environmental concern, leading businesses to seek alternative solutions.
Sustainability is an important part of Britvic’s ethos, as it strives for resilience through the responsible use of natural resources and a reduced impact of its operations on the environment. Accordingly, Britvic has an active programme ‘Beyond the Bottle’, which seeks to reduce unnecessary packaging. As part of this initiative, Britvic introduced the Aqua Libra Flavour Tap, which provides flavoured water to consumers via a digital dispenser, as an alternative to single-use plastic bottles or cans.
Each machine is equipped with six flavour cartridges, capable of saving up to 10,000 single-use plastic bottles or cans before any replacement is needed, and the tap itself is made from recycled plastic components. The Aqua Libra Flavour Taps provide a convenient and eco-friendly way to enjoy soft drinks, encouraging consumers to fill their reusable containers with their favourite beverages, eliminating the need for single-use packaging.
Powering global operations
The success of IoT-enabled devices like Britvic’s Flavour Taps depends on robust, adaptable connectivity. Advanced IoT networks that incorporate eSIM and multi-IMSI technologies allow these devices to change network profiles remotely, ensuring continuous, secure connectivity as operations scale and shift across different regions.
The combination of eSIM and multi-IMSI technologies is particularly beneficial for companies operating globally. The eSIM capability allows the devices to be reprogrammed remotely, while multi-IMSI technology ensures access to multiple network identities on a single SIM. This flexibility provides a seamless transition across networks, helping companies like Britvic adapt to regulatory, commercial and operational requirements that may change over time.
Data-driven efficiency
Britvic’s IoT-enabled devices capture real-time data on consumer preferences, usage patterns, and replenishment needs. Analysing this data enables Britvic to streamline its forecasting and logistics, ensuring that flavour cartridges are restocked efficiently and only when needed – meaning that the right products are available in the right quantities at the right time. This minimises waste and enhances operational efficiency.
In addition, the ability to track usage patterns enables Britvic to make data-driven decisions on production and distribution strategies based on seasonal variations and shifting consumer behaviours. As Britvic looks to expand its sustainable solutions, scalability and reliable connectivity become essential. With IoT-powered data and advanced connectivity solutions, Britvic can stay responsive to changes in demand, ultimately driving better resource allocation and sustainability outcomes.
Efficiency and sustainability
While sustainability is a core goal, the efficiency gains provided by IoT connectivity and data-driven insights are equally transformative. By reducing the frequency of shipments and fine-tuning distribution schedules, companies like Britvic can cut down on their carbon footprint. This synergy between operational efficiency and environmental responsibility shows how IoT can help businesses meet sustainability goals while simultaneously improving their bottom line.
Over time, real-time data from IoT devices can support additional improvements by tracking energy consumption, optimising resource usage and identifying other areas where waste can be reduced. In manufacturing environments, for instance, IoT sensors can monitor water and energy usage during production, ensuring efficient practices and contributing to the overall sustainability objectives of the business.
The multiplier effect
The drive towards greener, more sustainable solutions offers a powerful multiplier effect for businesses. Advanced IoT technologies like eSIM and multi-IMSI not only support sustainability but also align with operational efficiencies that reduce costs. By remotely switching networks and adapting to changing conditions, companies benefit from reduced maintenance needs, streamlined production, and lower material costs, all while maintaining seamless, continuous connectivity across borders.
This alignment with cost-saving and operational gains encourages faster adoption rates, as companies recognise that sustainable IoT solutions provide a competitive advantage. When businesses can see measurable financial benefits – such as optimised supply chains, lower energy costs, and improved resource management – the incentive to adopt these technologies becomes even stronger.
The multiplier effect allows companies to meet consumer demands for greener practices while boosting their bottom line, creating a virtuous cycle of innovation and impact. As more businesses understand the benefits of IoT-enabled efficiency, sustainable practices are likely to become more widespread across industries.
A connected future for a sustainable world
The IoT, combined with advanced connectivity solutions, is transforming the way we address today’s environmental challenges. From air pollution control to energy and water management, connected devices are driving tangible, global progress. As more organisations leverage these technologies, IoT has the potential not only to reshape industries but also to play a critical role in building a more sustainable future.
Author: Jack Drinkwater, Business Development Manager at Wireless Logic
Jack Drinkwater is a seasoned professional with extensive experience in business development and sales within the technology and sports sectors. Currently serving as a Business Development Manager at Wireless Logic Ltd since February 2022, Jack contributes to the growth of IoT solutions focused on cellular connectivity. Previously, Jack held the position of Senior Business Development Manager at Altitude Angel, leading full-cycle business development processes and defining go-to-market strategies. Jack also has a background in sales and marketing, having worked as a Sales Associate and Marketing Event Coordinator at Bremont Watch Company. Educational background includes studies at The Henley College.
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