Avery Dennison and Wiliot have expanded their partnership to scale the manufacturing, performance, and market reach of Wiliot’s ambient IoT technologies globally.
Building on their collaboration in 2022, the expanded partnership includes Avery Dennison’s manufacturing of Wiliot’s IoT Bluetooth-enabled sensors, featuring a smaller chip footprint and simplified inlay architecture that significantly reduces cost while delivering performance gains. These advancements unlock new applications and make existing deployments more scalable and economically viable.
To capitalise on growing demand, Avery Dennison is fully integrating Wiliot’s solutions into its intelligent labels portfolio and its connected product Cloud atma.io, bringing its extensive global footprint, commercial reach, R&D capabilities, and process technology expertise to drive adoption across industries.
“Ambient IoT is emerging as a foundational layer of digital infrastructure – providing real-time, context-rich visibility into the movement, condition, and handling of goods at scale,” said Francisco Melo, President, Solutions Group, Avery Dennison. “By deepening our partnership with Wiliot, we’re combining their breakthrough ambient IoT technology with our world-class RFID design and manufacturing capabilities through a robust go-to-market strategy to help global brands realise the full potential of a future-proof, fully-connected, and intelligent supply chain.”
Wiliot’s IoT Bluetooth-enabled sensors transform traditionally unconnected assets into intelligent, connected products, unlocking value across every stage of the product lifecycle. With built-in condition monitoring capabilities, it enables a new era of supply chain innovation – one that provides continuous visibility, automation, and intelligence. Avery Dennison is uniquely positioned to scale this innovation globally, just as it has done with conventional labels and RFID technology.
“Wiliot’s ambient IoT technology is helping reimagine the economics of visibility, where automation, efficiency, and real-time intelligence finally converge,” added Tal Tamir, Co-Founder and CEO of Wiliot. “Avery Dennison’s renowned client-centric approach, design and manufacturing expertise, and ability to produce our IoT sensors at scale – helping bring them to market through relationships with established partners – positions us to meet the needs of some of the world’s largest and most dynamic enterprises. With better performance, lower costs, and scaled global manufacturing, we’re opening the door to a new generation of smart, connected products that can be tracked, monitored, and optimised in real time.”
This expansion comes against the backdrop of a sharp rise in demand for ambient IoT technologies. Unlike traditional tracking systems, Wiliot’s IoT sensors operate without batteries or manual scans and communicate via standard Bluetooth Low Energy (BLE) infrastructure – enabling continuous, low-cost visibility through widely available devices like smartphones, gateways, and access points.
This unique architecture provides scalable, real-time monitoring of location, temperature, humidity, and handling conditions – making it well suited for industries reliant on traceability and control, such as food, logistics, pharmaceuticals, and reusable packaging.
“With Avery Dennison’s expanded support, Wiliot is now positioned to meet global demand with the speed, scale, and infrastructure required for widespread adoption,” concluded Tamir.
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