Firsty, a tech startup in mobile connectivity, is teaming up with Proximus Global, where it will leverage its networks to power its connectivity platform for travellers and customers of partners such as Uber and mastercard.
As part of its mission to reshape global mobile connectivity, Firsty has chosen Proximus Global for its eSIM platform worldwide. The partnership aims to bring travellers greater convenience and peace of mind anywhere in the world through more affordable options compared with traditional roaming rates.
Firsty offers eSIM-based mobile connectivity for service providers, international companies, and individual travellers. It offers several unique service models, including the first free global connectivity for consumers, and several partnerships with companies including Uber, Mastercard, and Belfius. Playing card manufacturer Cartamundi, among others, uses the technology to keep its travelling employees connected online easily and affordably.
Through the partnership, Firsty will combine its proprietary telecom stack including its own eSIM provisioning, with Proximus’ extensive mobile infrastructure, expertise, and global relationships. For Firsty, this will mean faster time-to-market, lower operational costs, and an improved end-user experience.
“Without the global networks of partners like Proximus, our mission would not be possible. Together, we are levelling the playing field, whether you are a bank, a traveler, or a digital player. Our users no longer have to think about mobile connectivity while travelling, whether it be ‘eSIM swaps’ for each country or different international rates for roaming. They are simply connected, in more than 170 countries, for free or at a fixed low price,” said Gauthier Thierens, Co-Founder of Firsty.
“Cross-border telecom has historically been complex. The arrival of eSIM has changed this. But for it to work well, global scale and collaborations with operators around the world are essential. This is precisely what Proximus Global can offer Firsty, to jointly enable players like Uber to be online worldwide,” said Jorn Vercamert, Chief Product Officer, Proximus Global.
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