The AA announces a new partnership with Multiverse, the upskilling platform for AI and tech adoption, to build future-ready AI skills across the organisation through its AI for Business Value Apprenticeship Programme. The initiative marks a further milestone in The AA’s AI strategy, which is grounded in delivering “Digital convenience with Human care.”
This partnership marks an important step in The AA’s longer-term approach to building AI capability, starting with a focused cohort while measuring business impact and value, with a view to scaling as demand and opportunities evolve.
Designed for individual contributors, the apprenticeship focuses on developing practical, hands-on AI skills that can be directly applied to business challenges, enabling colleagues to deliver meaningful and measurable impact in their roles.
Early feedback from participants highlights growing confidence in applying AI thinking to real-world scenarios. Colleagues are already using their learning to explore performance improvements across the business, including within Customer Operations, where AI insights are being applied to areas such as resource planning and operational efficiency.
Louise Benford, Chief People Officer, The AA, commented: “As AI continues to transform the way we live and work, we’re choosing to embrace that change with ambition, clarity and care. Through this investment in our people and their skills, we will work with Multiverse to inspire colleagues across The AA with the confidence to work productively alongside AI, while keeping human judgment, creativity and care at the heart of every decision.”
Nick Edwards, Group Chief Digital Officer, The AA, commented: “Our partnership with Multiverse supports our responsible approach to AI adoption, as we continue to use technology to deliver clear value and scale what works to remain always ahead. It also reflects The AA’s ongoing commitment to preparing colleagues for the future of work, by equipping them with the technical skills, data fluency and cross-functional understanding needed to embed AI effectively.”
Euan Blair, Founder and CEO, Multiverse, commented: “The AA’s commitment to ‘Digital convenience with Human care’ is a perfect mission-match for Multiverse. Real AI adoption only works when it is human-centric; we need to meet technology with skills to achieve meaningful results. We are proud to empower these 50 learners with the technical fluency and confidence they need to enhance the service they provide, ensuring that people remain at the heart of The AA’s digital evolution.”
