Gram Car Carriers, part of the MSC Group, is to deploy Orca AI’s navigational safety and fleet analytics platform across its entire owned fleet, extending the shipping group’s push to embed data-driven decision-making at sea.
Under a multi-year agreement announced today, the Norwegian vehicle carrier operator will roll out Orca AI’s technology on 22 Pure Car and Truck Carriers, making it the company’s first fleet-wide, standardised artificial intelligence safety model.
Gram Car Carriers is the world’s third-largest tonnage provider in the PCTC segment.
The move builds on an existing relationship between Orca AI and MSC and is being positioned by the companies as a strategic alliance rather than a conventional supplier contract. The arrangement includes joint business reviews, shared operational data, and co-developed improvements, as Gram Car Carriers seeks to link bridge-level activity more closely with shore-based oversight.
Executives said the objective was to reduce incidents, near-misses, and inefficiencies by embedding AI-enabled situational awareness into everyday operations. The system combines Orca AI’s SeaPod digital lookout, installed on board, with its FleetView analytics platform ashore, allowing real-time monitoring of navigational behaviour and longer-term analysis of trends across the fleet.
“At Gram Car Carriers, safety is a deeply funded part of our culture, and improved navigational safety is a core focus area,” said Børre Mathisen, Chief Operating Officer at Gram Car Carriers. He said the technology would provide crews and shore teams with “accurate, real-time information” to support continuous improvement.
SeaPod uses computer vision and artificial intelligence to detect, classify, and track nearby vessels and objects, issuing risk alerts to bridge teams, particularly in congested waters or low-visibility conditions. FleetView aggregates this data across vessels, giving managers insight into near-miss patterns, bridge practices, and compliance with company policies.
Yarden Gross, Chief Executive Officer and Co-founder of Orca AI, said the agreement reflected growing demand among shipowners for measurable safety outcomes rather than subjective reporting. He added that Gram Car Carriers had selected Orca AI for its ability to translate safety data into operational change “at both bridge and fleet level”.
The deployment reinforces Gram Car Carriers’ position as an early adopter of digital safety systems within the vehicle carrier sector, where tight schedules and complex port operations heighten navigational risk. It also marks another step in MSC Group’s broader digital transformation strategy, as shipping companies increasingly look to artificial intelligence to improve transparency, compliance, and performance across global fleets.
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