Lyca Mobile has announced a major expansion of its services in Portugal, announcing record growth in the prepaid market.
This growth is accompanied by a significant increase in mobile data usage among customers with a substantial rise in average data consumption per user between January and June 2025.
The results underscore Lyca Mobile’s successful strategy of offering a competitive and accessible positioning, focused on transparent and personalised plans designed for an increasingly digital and demanding audience.
“The growth in our market share shows that Portuguese consumers are placing greater value on simple, effective, and tailor-made solutions – just like the ones we offer. With our Lyca Boss plans and a clear strategy for differentiation, Lyca Mobile is earning the trust of those looking for flexibility without compromising on quality,” said António Arnaut, Country Manager Portugal, Lyca Mobile.
On top of these growth indicators, the operator has received two nationally recognised awards this year: Product of the Year, for its recently launched physical eSIM, and Best Choice 2025, in the category of ‘No-Contract Mobile Tariffs’.
This summer, the brand will further promote its Lyca Boss plans with a new communication phase, focused on the concept of simplicity and total freedom – key values that will shape the experience it aims to deliver to consumers.
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