Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption increased fivefold in the past ten years to 45% of US Internet households. US Internet households own 17 connected devices on average, a figure althat has doubled since 2014.
The event is running 28-30 April in California, bringing together global leaders in wireless connectivity. This partnership ensures that the voice of the consumer and small business is at the centre of strategic innovation. As part of the event, Elizabeth Parks, President and CMO of Parks Associates, will lead a featured session ‘Present & Future of Smart Home IoT, Smart Building IoT’, from 1:50-2:10 PM on 29th April, 2025.
“In our view, Parks Associates delivers the finest in business-critical insights into the connected consumer market,” said Claus Hetting, CEO and Chairman of WiFi NOW and organiser of the Wi-Fi World Congress event series. “We’re excited to be partnering Parks Associates for this event, also because we know that accurate information and analysis is essential for building the next generation of Wi-Fi connectivity technology and services.”
The presentation draws on Parks Associates’ consumer research to highlight value-added services, consumer demand and expectations, and opportunities for new service revenues. Other data highlighted includes research insights from Parks Associates:
- Only a quarter of Internet households report using a router/gateway app, either from their ISP or router maker
- 40% of US Internet households rate home technology support appealing
- Smart home device adoption increased fivefold in the past ten years to 45% of US internet households
- 32% of US Internet households own a Wi-Fi mesh network
“The battle for home connectivity is no longer about speed — it’s about services,” said Parks. “Service providers are racing to differentiate beyond the pipe, and the winners will be those who understand not just the network, but the consumer. We are excited to share our latest insights on how households and small businesses are driving the evolution of the connected home and smart building markets.”
Attendees will gain a clear, data-driven view into how value-added services are reshaping customer satisfaction, loyalty (including fibre NPS), and revenue potential — with a focus on both home and smart building environments.
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