Identiv has announced a strategic business development and marketing partnership with Tag-N-Trac, a full stack IoT platform provider for real-time supply chain visibility and traceability.
This new partnership will initially focus on developing and commercialising specialised IoT solutions for cold chain tracking within the pharmaceutical industry supply chain.
The partnership combines Identiv’s advanced BLE smart labels with Tag-N-Trac’s RELATIVITY SaaS platform, an integrated IoT solution that delivers item-level visibility and actionable insights from origin to delivery. The RELATIVITY IoT platform brings together connectivity and data collection to deliver real-time visibility and traceability along with monitoring of ambient conditions such as item temperature and humidity, ensuring integrity and compliance for temperature sensitive products across the cold chain. The RELATIVITY platform is an industry-first single platform for “In warehouse” and “In transit” across globe visibility and traceability using purpose built smart labels and tags.
“As regulatory requirements and patient safety concerns grow, real-time data and visibility into the pharmaceutical cold chain have become critical,” said Kirsten Newquist, CEO at Identiv. “Our strategic partnership with Tag-N-Trac supports pharmaceutical customers with smart, scalable IoT solutions that meet rigorous regulatory standards while optimising operational efficiency.”
Identiv’s smart labels continuously capture raw environmental data throughout a product’s journey to delivery. Tag-N-Trac’s platform transforms this data into real-time analytics for monitoring location, condition, and chain-of-custody status, making the technology platform well suited for high-value products such as vaccines, biologics, and other temperature-sensitive medications.
“Cold chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics,” said Venu Gutlapalli, CEO of Tag-N-Trac. “Together with Identiv, we’re delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently, and in full compliance.”
This strategic partnership reaffirms both companies’ commitment to building a smarter, more connected pharmaceutical supply chain through specialised IoT solutions.
