Purple recently announced it will provide its Guest Wi-Fi solution to Minnesota United FC (MNUFC). The football club deployed Purple’s Capture Guest Wi-Fi solution at Allianz Field in time for a match with Inter Miami CF. Using Purple’s solution, MNUFC captured fata from one of its highest-attended events in venue history, enabling tailored offers and promotions.
“Deploying Purple in time for our biggest game of the year was a strategic win for us,” said Evan Entler, Vice President Digital Media, MNUFC. “The ability to capture guest behavior during a historic event gives us a blueprint to engage fans more effectively with customised offers and resonant content moving forward. It’s a smart way to build fan loyalty one Wi-Fi connection at a time.”
Working together with Major League Soccer (MLS) technology provider Atomic Data, Purple’s solution went live on 10th May. This enabled MNUFC to capitalise on the game’s popularity and engage with new and returning fans via Wi-Fi opt-ins and data capture.
Early insights collected by Purple’s platform demonstrated a dramatic spike in visitor Wi-Fi usage, presenting new opportunities for future personalised ticket offers and digital promotions.
Purple’s Capture Guest Wi-Fi provides branded access to guest Wi-Fi while collecting first-party fan data. At Allianz Field, Purple’s native connector automatically feeds this data into MNUFC’s existing fan database.
Using the data and technology provided by Purple, MNUFC can create more personalized, relevant, and interactive experiences for fans, such as targeted promotions, tailored content, and seamless digital interactions that resonate better with attendees and encourage deeper connection and loyalty.
“This launch marks a key milestone in our mission to help venues harness the full value of their physical spaces through connected technology,” said Shaun Bossons, CRO, Purple. “For MNUFC, ease of deployment, seamless integration, and competitive pricing were key factors in delivering immediate impact during a high-impact moment at Allianz Field. With relationships already in place at clubs like the Portland Timbers, this partnership reflects the growing demand for smart fan engagement across MLS and paves the way for future expansion.”
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