Lyca Mobile has reinforced its position in the Portuguese market in the second quarter of 2025, maintaining a steady pace of growth and strengthening the trust of Portuguese consumers.
The company’s performance during this period reflects the success of its strategy focused on digital innovation, ongoing investment in specialised teams, and its commitment to operational excellence. It has been strengthening its presence through increasingly digital solutions, centred on simplicity, flexibility, and adaptation to the needs of a demanding and connected audience.
During the second quarter, Lyca Mobile launched a new phase of communication for its Lyca Boss plans, once again reinforcing its dedication to simplicity and freedom. This approach translates into an even more intuitive consumer experience, with campaigns that highlight ease of subscription, flexible tariffs, and the absence of complications or binding contracts. The company continues to invest in innovative digital content and a stronger presence across major online channels, bringing it closer to customers and responding to their needs in a transparent and personalised way.
“Our growing market share demonstrates that consumers continue to choose Lyca Mobile for its ability to innovate and respond swiftly to their expectations. We are strongly committed to digital and to developing our teams, to ensure an increasingly personalised and efficient experience,” said António Arnaut, Country Manager, Portugal, Lyca Mobile.
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