Purple has announced it has joined Google Cloud Partner Advantage as a partner for the build engagement model and has made its guest Wi-Fi solutions, Capture and Engage available on Google Cloud marketplace.
Purple’s availability on Google Cloud maketplace provides Google Cloud users with a simplified way to purchase and deploy its guest Wi-Fi solutions.
Key features of Purple Capture guest Wi-Fi include:
- Actionable customer data capture: captures first-party customer data to enrich CRM databases and improve customer insights
- Email verification: verifies customer email addresses to maintain a valid and valuable contact list for marketing
- Wi-Fi analytics: provides detailed insights on Wi-Fi usage and venue performance to support data-driven decisions
- Regulatory compliance: ensures adherence to GDPR, CCPA, and other key data protection regulations
Key features of Purple Engage guest Wi-Fi include:
- Tailored communication journeys: enables automated, personalised interactions to convert guests into loyal customers
- Customised access journeys: automates guest experiences based on behaviour, location, and time to enhance engagement
- Advanced Wi-Fi analytics: provides real-time insights into guest behaviour, preferences, and demographics to inform marketing strategies
- Seamless system integration: integrates effortlessly with over 400 connectors, including all top CRMs and loyalty platforms to enrich customer profiles
- Flexible add-ons: offers enhanced functionality with optional features like Paid Wi-Fi and customer feedback surveys
“Joining Google Cloud Marketplace simplifies how organisations discover and deploy Purple’s Guest Wi-Fi solutions,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “It gives customers a straightforward way to explore our scalable platform and experience the value and benefits first-hand.”
“Bringing Purple to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Guest WiFi solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs, Google Cloud. “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”
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