Advantech’s inclusion in Farnell’s Single Board Computing (SBC) offerings for the Europe, Middle East & Africa (EMEA) market marks a significant enhancement to Farnell’s product line.
This collaboration ensures that Advantech’s industrial embedded platforms and smart Internet of Things (IoT) systems are now readily accessible to Farnell’s clientele within EMEA.
The partnership heralds a development for Farnell’s customers, offering them immediate access to a comprehensive selection of Advantech products. Farnell aims to extend this range globally in the upcoming months, with a focus on product diversity and geographical expansion.
Alexandre Caghassi, Director of Partners & Alliances at Advantech, highlighted the strategic intent behind this collaboration: “The purpose of our partnership with Farnell is to provide an alternative go-to-market to meet the diverse needs of different customer segments, achieve a long-tail effect, and further market reach.”
From Farnell’s perspective, Romain Soreau, Head of SBC, underscored the importance of this partnership in meeting the evolving needs of engineers and innovators: “As technology continues to penetrate various products and the IoT drives innovation, reaching engineers early in the design process is crucial. Our partnership with Advantech enables us to offer end-to-end solutions that support our customers throughout their product lifecycle.”
With Advantech’s reputation for intelligent IoT systems and embedded platforms, this partnership positions Farnell to better support its customers in leveraging big data and AI for industrial applications.
Advantech’s offerings are now available through Farnell in the EMEA region.