Samsung to showcase new projects from 12 startups

Samsung will showcase 12 startups at CES 2025

Samsung Electronics is set to showcase new projects that, with the support of its C-Lab programme, are innovating in AI, IoT, digital health and robotics at CES 2025, running from 7-10 January in Las Vegas. Samsung will highlight these 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas.

The C-Lab companies consist of 12 startups from the C-Lab Outside programme, which incubates external startups; two startups from C-Lab inside, an internal venture programme for employees; and one startup spun-off from Samsung.

The 12 startups are as follows:

AI:

Digital Health:

IoT:

Robot:

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognised global innovators.”

C-Lab will showcase four local startups from Daegu and Gwangju, South Korea, marking a new record for Samsung’s efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside programme to nurture startups in these regions.

One example is in GhostPass, a startup from C-Lab Outside Gwangju that won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to
grow our company in a short period of time,” said Sunkwan Lee, CEO and
founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and
showcase our solution, which won the CES Best of Innovation Award.”

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