Wiliot is set to display its revolutionary visibility technology at NRF 2024. This platform is enabling a vast number of objects to become intelligent and is demonstrating that retail powered by ambient IoT is not just a concept, but a current reality. Attendees at NRF 2024 will have the opportunity to experience firsthand the real-time supply chain visibility that Wiliot’s technology provides for retailers, manufacturers, distributors, and even consumers. The company will showcase real-world applications of its ambient IoT Visibility Platform at NRF booth 6757.
Roee Zeiler, Wiliot’s Chief Financial & Revenue Officer, commented: “Our platform, used by some of the biggest names in retail, is revolutionising the industry. It enables optimisation of staffing, enhancement of the shopping experience, waste reduction, and an increase in sales. By providing complete visibility of all products in supply chains and stores, we lay the foundation for improved retail operations – from real-time inventory management to the increasingly popular buy-online-pickup-in-store models. This comprehensive, end-to-end visibility of products is the most significant innovation in retail since the introduction of the price tag.”
Wiliot’s ambient IoT Visibility Platform, recognised as one of TIME’s Best Inventions of 2023 and Fast Company’s 2023 Next Big Things in Tech, bridges the digital and physical worlds. The platform uses IoT Pixels – stamp-sized, self-powered computing devices that are highly affordable.
These IoT Pixels can be attached to virtually any object, connecting everything from costly items like cars and appliances to everyday objects like fruits, vegetables, clothes, and vaccine vials to the internet.
Once connected, these products transmit real-time data on their location, temperature, humidity, and even carbon footprint. This information is invaluable for retailers to enhance supply chain performance, guarantee product safety, and optimise staff time.
Dominique Bonte, Vice President at ABI Research, noted, “The market for ambient IoT solutions in retail is rapidly expanding as more companies recognise the benefits of comprehensive visibility. We are moving from a scenario of billions of manually scanned items to a market of trillions of continuously sensed objects, without the need for manual scanning.”
At NRF 2024, Wiliot will demonstrate the practical applications of ambient IoT, showing how products can be tracked in transit, throughout warehouses, and within retail stores. Each demonstration will highlight how the generated data provides numerous benefits. Key uses include real-time monitoring of items in transit, precise location tracking of items in stores, and effortless compliance with food safety regulations – all made possible through ambient IoT.
Wiliot has been developing an ambient IoT ecosystem in collaboration with the biggest names in retail and leading enterprise software companies. This includes an integration with Montage Connect, which combines data from the Wiliot Visibility Platform with information from delivery trucks, temperature sensors, and other logistics data into a comprehensive dashboard view of the supply chain. Furthermore, Wiliot’s open-source Living Web mobile Augmented Reality browser app is one of the first enterprise integrations of a digital product passport.
Living Web allows consumers to use their smartphones, along with Wiliot IoT Pixels attached to retail products, to access detailed information about product origins, composition, temperature during transit, carbon footprint, and more. This application is becoming increasingly important, especially in light of the European Union’s Strategy for Sustainable and Circular Textiles, which will require Digital Product Passports for all products sold in the EU by 2030.
Zeiler concluded, “This is a pivotal moment for ambient IoT. Its wide range of applications demonstrates our depth of innovation. After making its debut in the retail market in 2023, ambient IoT is poised for exponential growth in 2024, driven by technological advancements, large-scale manufacturing, extensive live deployments, and successful integration with an expanding ecosystem of enterprise applications. Retailers need ambient IoT, and it’s available now.”
There’s plenty of other editorial on our sister site, Electronic Specifier! Or you can always join in the conversation by commenting below or visiting our LinkedIn page.