WaveMaker, an agentic app gen platform for consumer-scale web and mobile experiences, together with AT&T, have unveiled TestDrive, a white label try-before-you-buy mobile app developed for MVNOs, consumer brands, influencers, and wholesale connectivity enablers.
TestDrive provides an intuitive, fully customisable and modern user experience so MVNOs can easily make it their own and launch in weeks with no coding or heavy lifting. It allows validated consumers to provide their information with a few taps and to start trialling service by activating an eSIM securely sent to their phones. TestDrive is pre-integrated with MVNx APIs from AT&T and digital BSS prviders, so MVNOs can continue to focus on their capabilities: branding, CRM, and trial service arrangements.
“Although the US MVNO market is a mature, traditional space, there is significant opportunity for existing and new players to integrate lifestyle and cultural aspects to unlock brand-driven differentiation, growth and premiums. We see TestDrive as an ecosystem enabler for those bold, digital-first MVNOs that want to provide a branded, frictionless consumer experience to trial their service through a powerful, new digital channel,” said Vikram Srivats, Chief Commercial Officer, WaveMaker.
“As AT&T looks to tap new distribution and growth opportunities beyond our AT&T-branded consumer business, we’re deliberately growing a diverse ecosystem of specialists across the digital stack,” added William Traylor, Vice President and Head of AT&T’s Emerging Business, Product and Platforms. “With the TestDrive app launch, WaveMaker has yet again demonstrated its world-class capability in delivering high-fidelity, consumer-facing mobile applications for MVNOs on America’s best 5G network.”
TestDrive is built using WaveMaker’s modern React Native studio and hmegrown AutoCode AI/ML tooling for generating pixel perfect UI from Figma designs. Using it, MVNOs can quickly and easily add fields or features to TestDrive, customise its look and feel and configure their brand theme, with zero code.
With a built-in Hermes engine for faster load times and lower memory usage, ADA compliance, encrypted communications, state management and memoisation for sharp app performance, TestDrive delivers a high-performance experience for both Android and iOS consumer ecosystems.
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