Purple launched Purple Packs, a suite of enterprise-class connectivity and indoor map offerings. The new approach consolidates the company’s existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.
With this new strategic offering, Purple is redefining how businesses address guest connectivity and engagement. It emphasises its commitment to designing scalable, cost-effective digital solutions accessible to all businesses regardless of size or budget.
“Every venue should have access to the tools they need to create memorable guest experiences,” said Shaun Bossons, Chief Revenue Officer, Purple. “Today’s consumers demand seamless and tailored experiences that reflect the digital world with which they engage daily. Our new solution packs ensure that any business can meet these high expectations without the burden of exorbitant costs or unnecessary security risks.”
Purple’s solution packs enable businesses to invest in only the functionality they need based on their primary business objectives. They can evolve capabilities and introduce new features as the business grows, maximising value from existing functionality.
“In an era where guest WiFi is paramount to the customer experience, businesses seek solutions that offer a consistent, secure network and first-party data insights, but many existing solutions are overly complex,” added Bossons. “This new approach is a game-changer for the industry because it simplifies the process and places the guest at the heart of every investment.”
Purple’s new offering features three tailored solution packs for guest WiFi:
- Purple Connect: providing a consistent, professional and secure WiFi experience for all guests.
- Purple Capture: boosts WiFi performance by understanding who guests are through the capture of first-party data such as behavior and preferences
- Purple Engage: influences guest purchase behaviour at their most receptive moments- while they’re in the venue – to increase revenue
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